Collection: Provenir

Provenir was founded in 2017 on the belief that the best quality beef comes from livestock that are raised to the highest of welfare standards, right up to the very end.

Until now, all stock processed in Australia was done so at a fixed abattoir, often after live transport over long distances and experiencing an unfamiliar environment.  In our view, this system is flawed in that livestock are put through unnecessary stress prior to processing.

This is not only bad for animal welfare and our farmers, it can also negatively affect the eating quality of the meat. At Provenir we knew there had to be a better way.

Our solution is simple – highest welfare, mobile on-farm processing.  So, instead of the animal being transported to abattoir; the abattoir comes to the farm.

Eliminating unnecessary stress on livestock associated with live transport to the processors, our unique on-farm processing improves animal welfare and produces meat of exceptional quality, taste and tenderness.

Our Process

Whilst our mobile on-farm abattoir is at the heart of our operations we understand that it’s just one part of the process that goes into producing the best quality meat.

Australian farmers raise their livestock to some of the highest of animal welfare standards in the world and we partner with some of the best.

100% Australian, high welfare raised, free-range and grass-fed.

Provenir oversees the whole operation from purchasing livestock on-farm direct from our partnering farmers to the on-farm processing, into our artisan butchery.

Utilising the latest traceability technology, our digital provenance platform connects you with the origin of your food.

A simple scan of the QR code reveals insights into the true provenance of your beef; the breed of cattle, the land on which it was raised, how it was farmed and by whom.

Further, a feature that enables you to provide feedback to Provenir and the farmer allows us to fully understand the eating qualities of that particular cut of beef. It also supports our farmers to improve their farming practices where necessary.

We believe that food is a great connector of people and our digital provenance platform can bring back that connection between producer and consumers.